ToyDirect is a professional toy manufacturer and sourcing partner with 5 years of experience delivering safe, innovative and high-quality toys to customers worldwide.
We are not a factory. We are your eyes and hands in Chenghai. With deep industry knowledge and a trusted network of partner factories, we help global brands bring safe, high-quality toys to market faster and smarter.
ToyDirect is the brand you talk to. Hatchx is the supply chain that delivers.
Front-end brand
Your single point of contact for toy sourcing — product selection, quotation and customer service.
Supply chain parent brand
The operational backbone behind ToyDirect — factory QC, warehousing and worldwide logistics.
We turn creative ideas into market-ready toys through continuous innovation.
Strict quality control ensures safe, durable, and reliable products for kids.
We build long-term relationships with honesty, transparency, and responsibility.
We grow together with our clients and partners around the world.
We care about our planet and promote eco-friendly materials and packaging.
7 key milestones that shape who we are today.
Driven by passion, built on trust, delivering value worldwide.
Share your idea with us and let's build the foundation.
Deep into the industry, partnered with over 100 factories, covering all categories and building cost advantages.
HATCHX brand is born, upgrading from trader to brand owner.
Launched independent website, achieving full-process online B2B operations.
Obtained brand agency rights, over 30,000+ SKUs and multiple categories.
Built a multi-market certification system, eliminating compliance barriers for global buyers.
Upgraded from trader to an e-commerce platform, offering one-stop services.
We keep growing with our partners and creating more possibilities for the future.
Only a few of our people are featured here — ToyDirect is powered by a much larger crew of specialists across sourcing, operations, QA and support. Small in headcount, big on care for every order.
Oversees daily operations, supplier coordination and on-time delivery across every order.
Builds and manages our partner-factory network, negotiating the best OEM / ODM terms.
Leads factory audits and certification, ensuring every shipment meets global safety standards.
Your single point of contact from quote to delivery, keeping communication clear and fast.
A few ways we've helped brands bring safe, profitable toys to market.
These are real highlights — and just the beginning.
Our partner factory holds the key international toy-safety certifications, so every product clears customs and reaches kids safely across the world's major markets.
EU conformity marking required for toys sold in the European Economic Area.
UK Conformity Assessed marking for toys placed on the Great Britain market.
ASTM F963 U.S. toy safety standard covering mechanical & physical properties.
European Standard for toy safety: mechanical, chemical & flammability testing.
Children's Product Certificate required by the U.S. CPSC for kids' products.
Certificates are available on request and shipped
with every order's documentation.
We follow a streamlined process to ensure quality, transparency, and on-time delivery — from the first sketch to the final shipment.